Sharon Reynolds, co-founder and CEO at ITR & immersive AV, and Bruno Roquette, the founder of Standbuilder Ltd (pictured) teamed up at International Confex show at ExCeL London February 29, 2024.
Offering a comprehensive digital solution to optimise events of any size, ITR & Immersive AV complemented Standbuilder’s expertise in producing and delivering modular and custom stands for exhibitions, conferences, and events.
The dynamic partnership was initially sparked by beMatrix’s need for a London base and Standbuilder’s desire to enhance its LED skin capacity, AV expertise, and digital content creation.
With Standbuilder’s expanding operations in Barcelona and AV Immersive’s need for ongoing support at shows like ICE365, which will relocate to the Fira de Barcelona in 2025, the partnership is poised to bring new innovations to both companies.
Announcing the news at International Confex, Reynolds and Roquette’s commitment to creating cost-efficient solutions within the events industry is expected to attract interest from organisers and venues across the UK and Europe.
With plans for investments in new technology, Reynolds cited Standbuilder as “an excellent sounding board, with its diverse client base that can support our offerings and growth,” while Roquette commented on the exciting new partnership, saying: “I am confident in enabling the expansion of AV capabilities and accessing new markets, especially in line with our expansion into Barcelona.”
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