Marsden Exhibitions has begun donating exhibition flooring to families in need.
The stand design and build agency said the new program was launched in response to the “stark contrast” in furnishings between social and private rentals.
In a departure from traditional recycling practices, Marsden Exhibitions embraced a new approach proposed by the company’s project manager Alice Hovell.
Hovell said: “Instead of recycling the flooring into new carpet, I saw an opportunity for Marsden to give back to the community and elevate living standards for those who can’t afford it. I’m delighted that I pushed this through the company, and the positive impact from the first collection is a real sign. We will continue this partnership throughout 2024 and beyond.”
The recent End Child Poverty campaign highlighted the disparity in furnished accommodations between social and private rentals. It found only 2% of social rented properties are furnished or partly furnished, compared to 29% in the private sector.
In response, Marsden Exhibitions explored the possibility of partnering with UK charities to identify families in need and provide them with the donated flooring. The company launched a monthly donation program in November 2023. This initiative has already benefited 14 families across the UK, transforming their homes with new flooring.
The donation has produced estimated savings of £1,240 for the families. Additionally, the initiative is estimated to result in approximately 150kg of CO2 savings.
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