GES’ event technology provider, Visit, has predicted a “golden age of innovation” within the event technology industry, on the back of an influx of R&D activity and grass root developments.
Visit has identified AI integration, accessibility, and sustainability as key areas that will see innovation, from new products and services to patented inventions. Visit has also invested in measurement and data innovations that support organisers and event marketers, including contactless matchmaking.
Gerard Conway (pictured), global enterprise director at Visit, said: “It’s no secret that over the pandemic, one of the main areas of stagnation was innovation and investment in new products. As a brand, we were big enough to have the resources to continue this investment, however we are now seeing more and more new companies, and new ideas, entering the marketplace.”
Visit’s dedicated exhibitor app, Visit Connect, aims to enhance lead quality by enabling the use of custom questions, voice notes, and pictures. It has also invested in AI Matchmaking which recommends potential meetings, products, or contacts to attendees.
Conway added: “We’re seeing a new wave of event professional, but also a new wave of event marketer, even more data driven, more interrogating around experience, immersion, and engagement. It’s something Visit has pioneered for some time, and even our own products are trying to catch up with the increase in demand from data-hungry event marketers.
“Innovation should be one of the biggest buzzwords of 2024. It’s something the industry is crying out for. We’re playing our own role in this, but also seeing some excellent new products out there. It’s incumbent on us all to keep businesses seeing the benefits of face-to-face business, and the more data we can give them, the stronger we’ll all be in the future.”
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