Agency mcm has teamed up with Exhibition News to distribute its Guide to TikTok for Events.
The 12-page e-guide details the five paid advertising formats available on TikTok, including Top View, Brand Takeover, Brand Hashtag Challenge, Branded Effects and In-feed Ads.
The guide, available via EN’s website also offers insights into influencers, giveaways, organic marketing and authenticity.
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