London-based B2B marketing and advertising festival MAD//FEST has revealed plans for its inaugural event in Manchester.
Taking place from 26-27 February at Factory International, MAD//UpNorth will celebrate the pioneering people, brands and businesses in the North who are shaping a booming dynamic and cooperative marketing scene.
Sponsored by GroupM, MAD//UpNorth will feature three stages dedicated to media, technology, creativity and social trends. Initial speakers include Irn Bru’s marketing director, Lucy Henderson and Johnnie Walker’s global brand director, Jennifer English.
Dan Brain, co-founder of MAD//FEST, said: “We’re pretty excited about this one. Attendees of our very first MAD//UpNorth will be in for something special. They’ll be inspired by the big brands + disruptors who are making a difference. They’ll discover the innovators who are rewriting the rules, and they’ll meet a community of movers and shakers who are creating a future that truly sets the North apart.”
Earlier this year, MAD//FEST was acquired by Ingenuity Group and a Manchester-based show was announced.
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