EXPO360 will create a digital twin of next month’s International Confex, allowing exhibitors to promote their stands by adding rich media, and interactive “hotspots” for their products and services.
Alongside its digital recording of International Confex, EXPO360 will also make its exhibiting debut at the show, with the full team on hand to discuss the platform’s capabilities.
The EXPO360 platform launched in September 2023 following a successful pilot with Montgomery’s FIT Show for the window, door and roofing sector, which took place at the Birmingham NEC from 23-25 May.
Key features of the platform include:
- A full virtual twin of an exhibition, embedded on the exhibition website for exhibitors, visitors and prospects to access online after the main event
- A fully customisable branded menu system, allowing exhibitions to create searchable directories of all their exhibitors.
- Fully accessible on mobile and tablets with responsive design and menus
- Individual URLs for every stand, providing the ability to drive traffic directly from websites and social media
- Virtual Reality headset compatible for a truly immersive experience.
- Multi-language capability with instant translation option
EXPO360 director, Alan Tisch said: “We are hugely excited to announce our partnership with International Confex. What better way to showcase the unrivalled capabilities of the EXPO360 platform than capturing every corner of the exhibition on our 360 platform? The fact that we’re also exhibiting means that exhibition organisers will be able to receive first-hand advice and support from our team who will be on hand to demonstrate the platform, its functionality and the potential revenue streams that it can create for organisers.”
International Confex takes place at ExCel London from 28-29 February.
Event director, Jack Newey said: “International Confex prides itself on being at the forefront of event technology and innovation, which is why we are delighted to be partnering with EXPO360 to enhance the live show experience via this new industry platform. Exhibitors can now increase the shelf life of the show with their detailed digital recording and hot spots, whilst visitors can go back and re-immerse themselves in the event. A bonus of EXPO360 is being able to launch a digital twin of the show for people who couldn’t make it – they can now revisit International Confex from anywhere in the world.”
Image credit: Aniseed Photo
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