Event registration software specialists Circdata has announced its rebrand to Fusion.
The company said the move aligns with its revised portfolio of software and hardware event management solutions.
The announcement comes as Fusion renews its contract to be the official registration partner to the Association of Event Organisers (AEO).
Fusion, a provider of event management tools to exhibition and conferences, said the new name is accompanied by a revised visual identity and better aligns the organisation with its Fusion Event Hub, Fusion Exhibit and Fusion Visit suite of products.
Fusion product director Rich Mullins said: “Circdata began as a means for magazine publishing clients to leverage their circulation audience towards event registration.
“As the exhibition and conference industry developed, our strategy has evolved, and the new Fusion name reflects our commitment to servicing global clients’ changing needs.”
During the last 12 months, Fusion has supported more than 100 events across the UK, Europe, Asia and the Americas with more than three million scans of attendee badges being made. At a single client event, the Fusion Visit app has registered up to 28,000 individual engagements. Data from every interaction is processed in real time to provide an industry leading dashboard of analytics tools for organisers and their exhibitors.
The post Circdata rebrands to Fusion appeared first on EN.