The NEC Group has welcomed over 30 event management undergraduates to its campus in Birmingham for its annual Event Week Live programme this week.
Now in its 13th year, students from Birmingham City University, Coventry University, and for the first time, University College Birmingham, were invited to meet, shadow, and network with industry professionals.
Coinciding with National Careers Week, the students have been hearing talks from people in different roles across the NEC including event management, security, sales, and marketing. They’ve also met representatives from the Association of Event Venues and not-for-profit organisation, The Power of Events.
In addition, the students have also been allowed to shadow event managers during one of the NEC’s biggest shows of the year – Crufts, which starts today (7 March).
Michelle Baldwin, head of events at the NEC and co-ordinator of Event Week Live, said: “A key priority for us at the Group is to showcase the variety of careers in live events and to generate career pathways for those in the region. We’re so proud of the Event Week Live programme. Being able to offer students this experience means a lot to me – seeing their growth in the week that they spend with us is just fantastic and thereafter for our ‘Elite’ students we continue to mentor for another 12 months.”
The week will culminate in a networking lunch, with the NEC Group inviting promoters and event organisers alongside senior team members to engage with the students.
Benoit Senaux, subject lead for event & experience management at Coventry University, said: “The NEC Group Event Week Live is always a fantastic opportunity for our event management students to engage with industry experts and gain an invaluable behind-the-scenes experience. It highlights the many career opportunities available in this vibrant sector and we feel privileged to work with organisations like the NEC in developing the event managers of tomorrow.”
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