Farnborough International has purchased a 48% ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.
The British Motor Show, a four-day event delivering live entertainment, interactive displays and driving experiences, has been held across the 500,000sqm show site since the event was established in 2021.
Farnborough International CEO Gareth Rogers said the investment will enhance the venue as an incubator, investor, and supporter of the events industry.
Rogers said: “This is an opportunity for us to take everything we know from running first-class B2B exhibitions and conferences, and support Andy and his team in growing The British Motor Show and cementing its position as an unmissable family event for the South of England.”
Automotion Events CEO Andy Entwistle said: “This is an incredibly exciting step for the business and The British Motor Show brand. With over 75 years of legacy, Farnborough International has unrivalled expertise in developing and hosting pioneering events, and we are looking forward to working with the team to propel our show to the next level.”
The British Motor Show will take place from 15-18 August.
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